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According to this video they are blind boxed. Boo! :/https://www.youtube.com/watch?v=cLnp3s0oMQM
Someone will find all the codes.Thinking of more characters: What about non-pony characters? Sledge and G'Nash look like they were designed by The Loyal Subjects. Perhaps have them as mystery characters.
**More InformationI went back and talked to them today and brought some of your questions.-Figures are blind boxed-There are not yet revealed special chase figures - if you purchase a case you should be able to get all the figures (16 to a case)- Will be sold through the usual retailers such as Target, Hot Topic and Barns and Noble - The characters that were chosen were popular in the universe and picked based on the stories they can tell and their unique character statements - There will be more, support the release- The choice to make them articulated is for play and to tell stories (pose and photograph them etc)- July 1st is approximate release (not spring)- Colors and hair shapes are not final at all..,, they are still working on the pieces they want to make collectors happy so please let them know ^,^