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I wasn't talking about doing it now. I was talking about a future generation. And I would definitely not want him to become a representative of bronies because again not all males who like MLP are bronies.And I personally don't like what they've been doing with Spike lately. Spike is a sidekick built to be a sidekick, and when they make him a main character for an episode it shows how thin and grating his personalty can be.
Though, Spike's only unique capability is being a fax machine which doesn't make for interesting episode ideas.
Well, it's true that marketing a product involves selling an "image" of the kind of person who buys this product because that's what people relate to, and so yes, companies do tend to move towards a forced "segregation" of "masculine" and "feminine" concepts because that's easy and familiar to conceptualize since it's a concept that already exists, but they don't have to use that dichotomy, and using it doesn't even have to mean it's a reflection of some natural preference state. It's more of a feedback loop, where they have a predictable market if they can convince people that this is the epitome of what girls like or what boys like, and in turn, the more people are convinced, the more they ask for that kind of thing.