There are two kinds!
1) You might be able to find the vinyl Funko-made Rainbow Dash and Bubblecup/Grey Pegasus, which are a tiny bit shorter than a styling-sized G4 and cost $14.50 (plus tax) each, and are completely molded! No brushy-brush hair!
2) Blind bags! My local shop only has wave 1, but I hope someday they'll get more! They're also more expensive than at TRU or Target (I think it's like $4.50 each?), but they occasionally have BOGO sales!
And they just recently added a MLP-themed hard wallet! I snatched one of those babies up - the day before they had a BOGO sale! Argh! There's also pajama pants and a robe, and tons of pony shirts as usual.