I think $40 is good with shipping. I have been buying a lot of these ponies of late and I find the fair ponies always seem to be $35-45 well that is from 2007 to now, the earlier ones cost $100+. Also the white 08 sells for about $40-50 as there was only 300 made of her
Comic con ponies I actually find are cheaper with the exception of 07, she sells for around $50 upwards the others you can find easily on ebay for $25-35 : )