I think perhaps my issue could be while I physically ship within the promised window, sometimes I am a little late to click the button which marks the item as dispatched. I am guessing thats why its possible for people to mark down the stars? So perhaps I am a little to blame for the situation...still annoys me though
People have unreal expectations. I ship either same day or the very next if they pay after the postman has picked up my mail for the day (or if I'm at work when they pay). And all my packages are printed through eBay. And I still get dinged stars. I think some people expect that a package should magically appear overnight on their doorstep.
I have to agree bluerose, they really do. How do they cope when they order from a real company? Because I know when I have ordered from let's say Hasbro, Bath and Body Works, etc. it takes two or three days to even get the order out, sometimes longer.