I am sticking with my Discord theory...until I am no doubt proven wrong
At the $50 I dont think its going to be Mrs Cake, there are an incredible amount of them tuning up for sale for what will be a shorter run product if she was to be an exclusive.
I agree, I feel like it could be Discord since they say "figure" and not pony. That could be a huge hint.
My husband and I talked about this possibility. If it is indeed Discord, the I think it'll be the first time in many years that I skip out on the exclusive. However, my husband said if it is Discord, he's buying one! He says he likes the mismash character. lol