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I always think it's because galaxy stuff is "in" right now. Why is it that the second waves always seem to be more expensive?
in a nutshell.... because typically the stores had already ordered Wave One. And if they haven't sold it yet, there's no shelf room for Wave Two. Conversely, if the store sells Wave One so successfully, it may miss the ordering deadlines for Wave Two because it's trying to re-order Wave One.