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@Uni. Awesome recollection. Rewarding the richest kid with money seems a bit off mind you. Also reminded me that Hasbro UK used to be more communicative that way too. My friend's dragon got caught in a lawnmower and they sent her a replacement...I also know Mum and Dad got my Lemon Drop from Hasbro to go with my second hand stable in 1990. Of course she was the Chinese one.I also had a lot of correspondence with them in 95. I wonder if this change is a symptom of the digital age and the loss of the personal touch.We don't know whether kids now are fine with 50 of the same pony. They kind of don't have an alternative. If they like mlp they are stuck with mane 6.
I remember that contest too and I entered it as well... but my "paltry" 50 or so ponies were not impressive enough for me to win, haha. I'm not sure how I heard about it... it might have been through the TV after school, because I remember one of my friends was over the day that the picture was taken, and we were preparing my ponies all afternoon for their "photo shoot" by cleaning them and doing their hair. We always had the TV on in the background while we were playing together, and there were always loads of pony commercials. Or it's possible I read about it in a comic book or magazine. I'm 90% certain it was some random thing and it was never officially announced in a pamphlet or anything like that. Because Hasbro. I do know it was approximately October of 1988 when I entered the contest, because I have still have a copy of my contest entry picture. The back of the picture is dated 1988, and it has my Halloween drawings all over my closet doors in the background (I loved to do different drawings for the holidays! ), so it must have been around Halloween time or thereabouts.
Don't know if the link to the picture will work as I'm rescanning and saving on facebook, but here is the newspaper clipping I saved from 1989.visitors can't see pics , please register or login
I did have a couple of mail orders (Lucky and my Birthflower, February) but they were ordered at my old address about 2 years prior, so I don't know. I certainly wasn't a heavy hitter with the mail orders, although looking back I wish I had been. Oh wait, that's not true! I just remembered, I had another friend (a different one from the one who helped me clean the ponies) who majorly coveted my Lucky. I remember he was available for a few years in different pamphlets, and my mom let me order him for her for her birthday. And that was after we moved, so maybe that was it? I was only 9 years old at the time, so I don't remember all that well. I also had a mail order Star Dancer but I don't think I got her until after the contest was over.
I think Hasbro is now more concerned with the megaworld that is Intellectual Property, rather than creating new toylines that will please and charm consumers with their aesthetic appeal and useful features.All they have to do is solidify characters they are going to produce official designs for, and negotiate licenses with third-party manufacturers! Once that license kit is produced, well now we can have Pinkie Pie toothbrushes and trash cans and party favors and apparel, a video game, a TV show, whatever they need to "plug and play" the Intellectual Property. Now there is no need to offer 10 choices of pony designs because they don't need to in order to push the product into consumer hands, plus creating variations is expensive!