G3 "Retro" ponies on Target website

[LadyMoondancer]

Hasbro doesn't care if collectors "accept it" or if collectors leave, because their target demographic is little kids.  Collectors are the cherry on the cake, but kids ARE the cake.

Yes, but if their parents have already bought them G4 Mane 6 toys for the last 9 years, why would they rebuy them as G5?

Someone who has had their parent buying them toys for the last nine years would be, at minimum, 12 or 13. Meaning they are statistically unlikely to be interested in MLP.   Hasbro isn't trying to sell the same Pinkie Pie to the same kid at age 5, 8, and 10.  They're trying to sell to a new wave of 5 year olds each year.

I just tried googling the core demographic ages (in Hasbro's eyes) but of course bronies have a million articles about how they're "the biggest audience for My Little Pony."  Absolutely delusional.  But anyway, if I had to guess it would girls from 4 to 7 or so.

Can I just point out something brilliant about the "Mane Six" concept from a marketing perspective?  It ensures that any kid who is into the show will want, at minimum, six pony toys. 

If you grew up in the 80s you might be thinking "So what? Six isn't that many".  But this isn't the 80s, when MLP was the #1 girls toy and a major fad. 

This is the 2010s, when some of the #1 hit toys have been:

- Hatchimals
- Shopkins
- L.O.L. Surprise dolls
- sparkly poop-themed toys??? (why)

Some of those kids might have chosen to get a L.O.L. doll or Shopkins or . . . poop . . . instead of a pony if they didn't need that sixth pony to complete their main crew.

[Leave a Whisper]

I will never, EVER in a million years understand poop toys.


Mark my words, that'll be Hasbro's next newest thing. The Mane Suxx as My Little Poopies.     

Poopie Pie
Twilight Shartle
Road Apple
Tootie-shy
Rainbow Scat


And uhh...I can't think of one for Rarity. Someone help me out here.

[Taffeta]

I will never, EVER in a million years understand poop toys.


Mark my words, that'll be Hasbro's next newest thing. The Mane Suxx as My Little Poopies.     

Poopie Pie
Twilight Shartle
Road Apple
Tootie-shy
Rainbow Scat


And uhh...I can't think of one for Rarity. Someone help me out here.

That reminds me, the other week at the carboot someone was selling some cheap unicorn poop toy thing, and the art on the box was ripped off G3 art...

It's closer than you think.

I think LM has a point but it's a horrible indictment of both the toy industry and kids if correct.

[Harmonie]

I will never, EVER in a million years understand poop toys.


Mark my words, that'll be Hasbro's next newest thing. The Mane Suxx as My Little Poopies.     

Poopie Pie
Twilight Shartle
Road Apple
Tootie-shy
Rainbow Scat


And uhh...I can't think of one for Rarity. Someone help me out here.

Please don't give them ideas! 

I don't understand this poop toy thing at all, either. It's everywhere.

[Leave a Whisper]

I will never, EVER in a million years understand poop toys.


Mark my words, that'll be Hasbro's next newest thing. The Mane Suxx as My Little Poopies.     

Poopie Pie
Twilight Shartle
Road Apple
Tootie-shy
Rainbow Scat


And uhh...I can't think of one for Rarity. Someone help me out here.

That reminds me, the other week at the carboot someone was selling some cheap unicorn poop toy thing, and the art on the box was ripped off G3 art...

It's closer than you think.

I think LM has a point but it's a horrible indictment of both the toy industry and kids if correct.

Ewww.

[PinkRosedust]

Wow guys Ponyland is full of surprises lately eh? I don't even know what to think about this. I do adore G3 but I hope this isn't Basic Fun replacing their G1 repros.

Gosh I love G3 Applejack. I can already see myself buying her...even though I have a perfectly good one that I bought new when she was released... G3 was exciting...might be kinda fun to relive that nostalgia even if it wasn't all that long ago (After looking it up: okay I forgot she was released so early in G3! So she is already 16 years old which is more than enough time for nostalgia to kick in). If only I'd had the foresight to keep her in the box knowing she'd weirdly be re-released after G3 and then G4 ended. D'oh!

Honestly, I'm just glad they didn't decide to remake Scootaloo, Sweetie Belle, and Cheerilee. (...yet? ) The thought of Core Seven returning from the grave in response to M6 angst is like some sort of horrible monkey's paw scenario.

Hahaha...OMG you've got a point. Hasbro don't do it to us again. Those were rough days.

[Zapper]

Omg so cuuuute! Ok, so why did they make this weird new "G1 retro" mould when they had shrunken down G3s all along?

PS: really enjoy this darker pink for Miss Pie and AJ's red has always been beautiful. Did Rainbow always have rainbow colored eyes?

[Leave a Whisper]

Omg so cuuuute! Ok, so why did they make this weird new "G1 retro" mould when they had shrunken down G3s all along?

PS: really enjoy this darker pink for Miss Pie and AJ's red has always been beautiful. Did Rainbow always have rainbow colored eyes?

I didn't see where they were shrunken down?  I thought they were normal sized.

[Ragamuffin]

I didn't see where they were shrunken down?  I thought they were normal sized.

The G3s appear to be normal sized, but the new retro G1s, like the ones with the Mane 6, are only 3 inches tall!

[Leave a Whisper]

I didn't see where they were shrunken down?  I thought they were normal sized.

The G3s appear to be normal sized, but the new retro G1s, like the ones with the Mane 6, are only 3 inches tall!

Yes I know that.

[Zapper]

Omg so cuuuute! Ok, so why did they make this weird new "G1 retro" mould when they had shrunken down G3s all along?

PS: really enjoy this darker pink for Miss Pie and AJ's red has always been beautiful. Did Rainbow always have rainbow colored eyes?

I didn't see where they were shrunken down?  I thought they were normal sized.

They are called "mini figure" so I just assumed. I have a super cute mini G3 Minty, tho. I think she was a McDumb toy or something. Certainly not Dolly Mix but the same size. She is a shrunken down G3 mould. Just forgot which one.
So if they wanted to go smaller like G4 they could certainly make them that way.

[Leave a Whisper]

Nm Zapper, I see what you mean. They do say Mini Figure. How odd.

[Dragonflitter]

Yeah RD always had rainbow eyes. That was one of my fave things about her! ^_^ (She was always my fave chara when the G3's were around.) I thought it was so weird when G4 came and I saw they chose dark pink for her eyes...Hmm.)

0.o If these are mini-sized, are they really going to be $10 a piece? Yowch. I'm not going for that. At least Stranger Things AJ was the size of the original G1's.

[Ragamuffin]

I misinterpreted what was said.

It's been about a month yet we still don't have any information on these. *thinking emoji* I still think these will be regular size because of the $10 price point. $10 is way too much for something that's 3 inches, and I don't see why these would be more expensive to make than the G1s.

[Ivaness]

Were G2 really that unpopular?? They're my favorites. (Sorry if this was addressed somewhere earlier)