Hm, I think shipping is in factor too. With free shipping I might pay $45-50 maybe, with paid shipping (depending on how much it is) maybe $35. You may also just list him as $40 with free shipping because Big Brother Ponies are selling for more than usual because people are looking to make customs with them, but now that the HQ replicas are coming out, the prices may drop.
I would just take into factor he's from the second set and he has his bandana which usually cost more money than usual, and cut hair tends to not cost too much money unless it's something super crazy like almost bald
...*cough* also I might be interested *cough cough*