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I'm voting with my wallet and my wallet is saying I want more blind bags. And I'm not buying more brushables because I already have the ones available at retail. But that's not what I really want- they could stop the blind bags tomorrow and I'd be happy as long as brushables continued. But I suspect I'm not alone on this- how many others here are buying blind bags because that's where new characters are available, as opposed to those who like them better than the Playful Ponies line of brushables?
Quote from: kitkatvintage on November 04, 2012, 03:23:12 PMBefore FiM/g4, Hasbro had already set their toy line to focus in the "core 7" at the end of g3. I think that with FiM, they always intended to continue to focus on a core group of recognizable characters. At Pony Fairs before FiM, Hasbro Marketing said that their research found that the target audience (little girls age 3-6) preferred a few characters that they could relate to, instead of endless different ponies with no known character to back them up....Yeah I think you're right. Kids want ponies they know... Not ... "who is this?, nah, I'll pass". Hasbro wants the little girls to say "Look mommy! There's Rarity!"
Before FiM/g4, Hasbro had already set their toy line to focus in the "core 7" at the end of g3. I think that with FiM, they always intended to continue to focus on a core group of recognizable characters. At Pony Fairs before FiM, Hasbro Marketing said that their research found that the target audience (little girls age 3-6) preferred a few characters that they could relate to, instead of endless different ponies with no known character to back them up....
Quote from: gabumon on November 04, 2012, 05:36:56 PMQuote from: kitkatvintage on November 04, 2012, 03:23:12 PMBefore FiM/g4, Hasbro had already set their toy line to focus in the "core 7" at the end of g3. I think that with FiM, they always intended to continue to focus on a core group of recognizable characters. At Pony Fairs before FiM, Hasbro Marketing said that their research found that the target audience (little girls age 3-6) preferred a few characters that they could relate to, instead of endless different ponies with no known character to back them up....Yeah I think you're right. Kids want ponies they know... Not ... "who is this?, nah, I'll pass". Hasbro wants the little girls to say "Look mommy! There's Rarity!"I don't fully buy that since MLP did fine before the "core 7/main 6" stuff. Nor do i believe parents are very eager to re-buy the same toy over and over. Kids don't need 5 Twilight Sparkles.I know that the excuse is that they wish to keep the main characters on the shelves. But it has gone beyond that. EVERY new set has a main pony slapped into it. There are like 3 different ways to get the exact same pony these days. Currently we have the bridesmaid sets, the playful ponies with wedding accessoiries and some playsets/packs that contain a main 6 pony. And it seems the new crystal empire wave will be pretty much the same. I think that's some overkill.And not only are they being slapped into everything, the re-releases lack any kind of effort. Even core 7 G3 had more effort put into them. They don't use any new poses. The toyline is several years old and we still pretty much have that one pose. There is no excuse for that. And core 7 G3 at least changed the cutie marks with every new wave. These days we are lucky to have some glitter and tinsel...It's no wonder that the merchandise is becoming more interesting than the actual toyline. A this point i think the re-releases are mostly a way to save money. Having to put out a character again and again doen't mean you have to do it like this. Just look at Monster High. They know how to do it. they also know how to add a new character from time to time.
I've kind of said this before, but what we need are more waves like the CB/SR/Trixie/Lyra one. Fans of the show get side characters they like, and people who want variety in the colours of the ponies get that, and people who want the mane six (though it's not like they're hard to find or anything) get that, since Twilight and Rarity were also in the wave. Waves like that really seem like they have the most potential to appeal to all three groups of fans, the collectors, the children, and the bronies.
My daughter prefers G3 as well. More variety, the thrill of the hunt when shopping, better quality. She's 7. I just bought Puzzle Mint on E-bay. There was much SQUEEE when she arrived.