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Because Hasbro isn't affected by it in the least bit, and Hasbro isn't the type of company that makes me go "I'm so happy I'm supporting this high standard company!" when I buy their products. (Of course, we're talking about ones that are just Hasbro knockoffs. Knockoffs of custom work are completely unacceptable.)
Fakies aren't the same as knock offs, at least the ones I see here. Hasbro can't own the basic idea of "toy horse with hair" any more than Mattel can own the idea of "fashion doll". If a company wants to come up with its own molds (or put previous gen molds that the factory still has to use) then why not?Also the resin ponies and custom plushies are different since for the most part they are handcrafted OOAK works of art and not factory produced rip offs.