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I found it very depressing how quickly Hasbro decided to cater to the bronies after watching this community beg them for literal decades to listen to us. Collectors have gotten meager scraps from Hasbro for years. To have Hasbro give the bronies whatever they wanted was like Hasbro spitting in our faces. And they were catering to a community that had a significant problem with some of the worst people imaginable. Fortunately, the collector community went through its own issues several years ago, and moderation was already in place to mitigate the worst of it here and a few other places. Still, the bronies certainly befouled the My Little Pony name to the general public. I still have nothing to do with most facebook groups since they lack a lot of the moderation that keeps things civil here. This was a big reason I felt Hasbro should have taken a break after G4. It would give the toxic subset of “fans” a chance to really clear out and give the MLP brand a chance to recover. You know, give the general public a chance to forget about pony love pillows and plushes with…holes. Maybe get the “alt right” people a chance to find some other more fertile ground to use to spread their hateful messages. We’ll see how it goes. G5 is already limping. Maybe Hasbro will take a break at the end of it, and being it back in a few years.
I think the “Core 7”/“Mane 6” was the original beginning of the end for MLP, and most of the issues that came after stemmed from that. MLP was about variety and always something new to buy. As a kid, I never wanted doubles. I always wanted to see something new. G1, G2, and the prime G3 years were all about new ponies constantly coming out. Having access to repeated characters does give kids a chance to get their favorites if they missed them originally, but having nothing but the same group of characters over and over makes everything stale. And no parent is going to cough up for a 10th Pinkie Pie at current market prices. The first few years of G4 was a decent balance of Mane 6 and new ponies, but they managed to screw it up in later years by putting out nothing but the Mane 6. Churning out G5 on the heels of G4 led to the new toys sharing shelf space with the unsold crap that was sitting on shelves for over a year, killing the new stuff before it had a chance to even get rolling. Hasbro went for cheap and lazy(endless boring iterations of the same characters) and catering to the fad group(all the stuff marketed to bronies). Mattel knows how to make a great toy for kids, and how to cater to collectors at the same time. I often envy Mattel collectors. They get respect from Mattel. MLP only got noticed once the bronies took over, and even then Hasbro wasn’t great.
What ticks me off about the whole "core character" concept isn't the idea itself, it's the fact that Hasbro think having a set of main characters means you can ONLY make toys of THEM and no one else! Look at other toylines that do this, most of them handle it way better. Like, Monster High has always had the core characters like Frankie, Draculaura, Clawdeen, etc but they're not all in EVERY line. There'd usually be a good mix of characters. Or like, Jakks Pacific's Sonic the Hedgehog line, they're doing really well at keeping the major characters on the shelves while also releasing at least one new character in each wave. And then there's Hasbro who are all "Here's Sunny Starscout with a new hat!". x___x