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the MLP toyline must be profitable to some degree, but I don’t get the sense it is a big money maker. from an observers point of view they don’t push it like it is. they push Transformers and Nerf - all with simultaneous multiple sublines.
Hasbro's priority should be what's best for their employees and keeping the company running. I don't always like what they come out with, but that doesn't mean it won't do well in a larger market or at least keep them afloat. I think, eventually they'll make something I'll love even if it takes a few years. At any rate, I'm far more focused on Basic Fun ponies. It's kind of a dream come true for me to see them brand new!
Quote from: gabumon on September 18, 2020, 06:10:42 AMthe MLP toyline must be profitable to some degree, but I don’t get the sense it is a big money maker. from an observers point of view they don’t push it like it is. they push Transformers and Nerf - all with simultaneous multiple sublines.It's a huge moneymaker, one of their top three most profitable toylines. (And I believe the other two are, indeed, Transformers and NERF.)The MLP brand doesn't have the diversity of Transformers because Transformers has a much bigger adult fanbase--yes, when the brony thing was at its height. Whereas with MLP the largest demographic is definitely kids. So even if something is a little more high-end (like the Nightmare Moon statue), it's usually still something that an older kid would like / be able to afford.Compared to Transformers where this statue of Starscream costs $975, and there are collectors who will pay that.visitors can't see pics , please register or loginHasbro's face as they rake in all those $$$ from Transformers collectors:visitors can't see pics , please register or login
Hasbro's face as they rake in all those $$$ from Transformers collectors LadyMoondancer:visitors can't see pics , please register or login
I think they should do another Pony Project , with designers and artists.
BF is probably as close as we're going to get, but even with BF you see a lot of posts saying "it would be great if they would do Mimic/Mountain Boys/Rapunzel/enter expensive G1 pony name here" because of the cost of the originals. Which in contrast to almost $1000 being shelled out by a TF collector is a bit different. Yeah, there are people in this community who will shell out that money for a Nirvana or an OOAK pony, don't get me wrong - and I don't know HOW many TF fans would buy in that price range...But for Hasbro to do one and not the other definitely suggests Carrehz is right as well that we're cheapskates
It is actually GOOD that MLP fans are generally more frugal. Giving so much money away for a hunk of plastic is dumb. I have collector shame myself. That and we are of course much smaller because unlike TF, MLP is not about a sexy car in our human world turning into a macho man going to war with other machos in spaaaace - the premise combines car crazies with action fans, sci fi nerds, robot freaks and guys who want to see explosions. MLP can only ever be MLP, if that makes sense. TF can be action movies, toys, actual cars, etc.As an ex-fan I gotta say that TF fandom attracts the usual "sittin in ma mancave, no broads allowed" nerd fanbase that also collects other action figures, Funko POPs, has katanas on their wall, movie props - you get the gist. Regular nerds. They are the kind of folks who buy expensive statues of anything nerd-related. I like to look at these statues but I'd rather buy food and stuff for my pets And that's the sane option. Also got bills to pay.
There's no difference to in someone spending $1,000 on one nirvana pony they save up for-- vs someone who has a collection of 200 ponies that they paid an average of $5.
People can spend however much they want to on their collections and there's nothing wrong with that.
But I'll leave it at that because people love feeling personally attacked and I'm not gonna fight these windmills today.
They judge they can do that for TF because they feel they can turn a profit from it. They don't do it for MLP, which suggests they don't feel they can turn a profit from it. So it's more about how Hasbro sees the profitability of the fandom in a sense. It's probably also why they became unnaturally pandery to the bronies, because they sensed people who would spend a lot on pop culture items. Look at those Japanese doll figures still coming out even though G4 is ending (albeit not at the TF price point). :/