Pony Talk > Pony Corral

Did G5 flop?

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Saiko:

--- Quote from: TheClassCalico on March 08, 2024, 06:20:35 AM ---Another thing is that pastel horse toys are commonplace outside of My Little Pony now. There is simply more choice, which has likely affected its popularity somewhat.
--- End quote ---
I think this is a really good point. There are so many brushable pony toys available now and G5 focused more on the small action figure toys with plastic hair. If this was an attempt to appeal to boys as well as girls so the toys will sell better it has sadly backfired.

lovesbabysquirmy:
IMHO it now has a negative association and connotation with the public these days.  most people roll their eyes and have an opinion about "bronies" :(  it's terrible for the actual male collectors who had nothing to do with that behaviour.

also, any preschool brand has to be oversaturated and in your face with way too many toys to choose from.  Cocomelon, Gabby's Dollhouse, Paw Patrol... Baby Shark (do do do do doooo)

If you don't force it to go viral, then it doesn't sell.  If you "see how it goes", it will fail.  and right now there are a LOT of fantasy animal toys to pick from.   

CowboyRaccoons:
I have ended up with at least 11 3-inch Sunnies.
But they all have slight differences, so I can't get rid of any.

Leave a Whisper:
The Loyal Subjects is doing Rainbowbrite, unless BF just announced a new line.

There have been other pastel horses for as long as MLP has been around. So that's not what's killing them.

The answer to this is yes. It's failing. Hasbro can't continue to pump out lazy, uninspired,  cheap crap with very little variety and expect the brand to do well. Core casts have always killed the toylines, but they're too stupid to learn that lesson.

I barely even see MLP on shelves anymore.

Beth3346:
i did read a while back that Hasbro was doing a lot of layoffs. seems in line with other companies. i don't keep up with the newer ponies so this isn't based on any concrete research but it seems like companies now days aren't keeping any product lines going unless it essential prints money for the shareholders. they end up just saturating the market with the same franchises over and over again. IE star wars and marvel being everywhere all the time.

i checked out the Hasbro website and MLP is featured prominently. the prices for the pony sets seem high to me. but i'm out of touch with toy prices. i don't have kids so i don't know what toys go for these days. but if the quality is poor and the toys are pricy that seems bad. i guess that's the MSRP so who knows :huh:

I personally wasn't even that into the G4 sets with the core cast. the toys are cute but i agree it feels lazy. i'm not going to buy the same thing over and over again just because it's a new release. there just isn't a lot of variety in the characters or gimmicks that i would think appeal to kids. i still remember with the G1s i was so into the glitter and sparkles. the 80s was full of gimmicky toys that irritated by parents but kids liked them. i guess i still like the fun gimmicks as much as i hate admitting it  :lol:

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