I haven't seen these before, but apparently they're at Target! They're poseable, come with 5 accessories, and have a brushable tail.
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loginI think they're cute! I guess $6 isn't TOO bad for them considering what Hasbro wants for the $3 MLP blind sets (microscopic, undetailed, no accessories).
Unicorn Squads look to be about 3", the size of a G4... maybe a bit smaller? So even then they might beat out brushables in term of getting your money's worth...
The only downside of course is that it's a "surprise" toy...