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It's probably not Hasbro or even Basic Fun but some plush company that only does business within Australia.
The plush looks great, way better than the actual G1 plushies who look like they want to jump off a bridge, lol.
Even though this item is currently only out in Australia, so far we having seen anything official about it being EXCLUSIVE to Australia. Looking at a high-res picture, the holographic stamp appears to say "only 4000" made. That seems like a lot for just Australia.
Aw, she's really cute I'm glad that it's CC, though. I can probably live without her.But it's also about time Aus. got something to shout about, ponywise.And it may well be an exclusive to AUS now where maybe it wouldn't have been before. Given the state of global economies and such, it wouldn't be the first time something intended for a US market ended up somewhere else. Holly Dash springs to mind...