Contact the seller and complain. They will probably refund you or ask for a return. If they don't refund you willingly, you file a SNAD (item Significantly Not As Described.)
But do contact the seller first and give them a chance to make things right, that is good eBay etiquette.
Edit: And if they ask for a return, I would accept it, send it back, and buy one from Target.com.
Second Edit: I don't know if this is universal, or if it's local to my Target, but for me ST Applejack is showing up on sale for $6.99 on Target.com. It's a sale that ends today (7/16).