Why is Hasbro no longer capable of selling a figure by itself?

[gabumon]

With the marketing one character over and over again, they seem to only be marketing to that "first pony" purchase at any given time. A customer's first time ever purchasing a pony.

Which is weird.

Not too weird actually - because I think Hasbro considers MLP to be Disposable.   
:..(    They should face the facts and at least put a Recycle symbol ♻️ on them somewhere.  :/

[Leave a Whisper]

With the marketing one character over and over again, they seem to only be marketing to that "first pony" purchase at any given time. A customer's first time ever purchasing a pony.

Which is weird.

Not too weird actually - because I think Hasbro considers MLP to be Disposable.   
:..(    They should face the facts and at least put a Recycle symbol ♻️ on them somewhere.  :/

[flutterscotch]

With the marketing one character over and over again, they seem to only be marketing to that "first pony" purchase at any given time. A customer's first time ever purchasing a pony.

Which is weird.

Not too weird actually - because I think Hasbro considers MLP to be Disposable.   
:..(    They should face the facts and at least put a Recycle symbol ♻️ on them somewhere.  :/

Oh jeeze. 

Just cut to the chase and make the special recycle ponies with recycling cutie marks.

[BeckyWaters]

Like one of the episodes, too many Pinkie Pies! 

[lovesbabysquirmy]

It's not that Hasbro isn't capable, it's that it is more profitable for them to shovel out this crap in assortments and focus on making sure that toy stores order as many pallets of product as possible.  Once they get paid for the order (on the corporate side of things), they really could care less if kids bought them, or if some weirdo flung them into his wood splitter or if the pallet went straight to the landfill.  That's the STORE'S problem now, and they have their own internal policies to ensure that they get the maximum profit from the item, or at least, that they don't take a potential loss by selling them too cheap, allowing the employees to have them, donating them, etc. 

It's really a byproduct of our global marketplace and how retailers have evolved over the past 40 years more so than anything. 

[Leave a Whisper]

It's not that Hasbro isn't capable, it's that it is more profitable for them to shovel out this crap in assortments and focus on making sure that toy stores order as many pallets of product as possible.  Once they get paid for the order (on the corporate side of things), they really could care less if kids bought them, or if some weirdo flung them into his wood splitter or if the pallet went straight to the landfill.  That's the STORE'S problem now, and they have their own internal policies to ensure that they get the maximum profit from the item, or at least, that they don't take a potential loss by selling them too cheap, allowing the employees to have them, donating them, etc. 

It's really a byproduct of our global marketplace and how retailers have evolved over the past 40 years more so than anything.

Also a good point.

[PrincessNikki]

i agree. i once bought a giant cardboard G4 castle just for the Princess Luna brushable.

[Taffeta]

It's not that Hasbro isn't capable, it's that it is more profitable for them to shovel out this crap in assortments and focus on making sure that toy stores order as many pallets of product as possible.  Once they get paid for the order (on the corporate side of things), they really could care less if kids bought them, or if some weirdo flung them into his wood splitter or if the pallet went straight to the landfill.  That's the STORE'S problem now, and they have their own internal policies to ensure that they get the maximum profit from the item, or at least, that they don't take a potential loss by selling them too cheap, allowing the employees to have them, donating them, etc. 

It's really a byproduct of our global marketplace and how retailers have evolved over the past 40 years more so than anything.

Also a good point.

Makes me so glad I grew up in the 80s.

[Khoufu]

What if Hasbro is using new characters to sell mane 6?

[Taffeta]

What if Hasbro is using new characters to sell mane 6?

*gasp* conspiracy theories!

[StarSwirl05]

With the marketing one character over and over again, they seem to only be marketing to that "first pony" purchase at any given time. A customer's first time ever purchasing a pony.

Which is weird.

Not too weird actually - because I think Hasbro considers MLP to be Disposable.   
:..(    They should face the facts and at least put a Recycle symbol ♻️ on them somewhere.  :/

Oh jeeze. 

Just cut to the chase and make the special recycle ponies with recycling cutie marks.

Why stop there? Make the ponies out of biodegradable materials? Recyclable Recycling Ponies.

[Mana Minori]

Like one of the episodes, too many Pinkie Pies! 

except all of the mane 6 took a dip in the Mirror Pool

[invaderhorizongreen]

I would be thrilled with more diverse singles.

[tulagirl]

I have not read through this whole thread for lack of time.  So sorry if my post has been mentioned.  I don't know I always kind of thought that perhaps since the common pony was not selling this was a way to get it sold by pairing it with one people want.

[Leave a Whisper]

I have not read through this whole thread for lack of time.  So sorry if my post has been mentioned.  I don't know I always kind of thought that perhaps since the common pony was not selling this was a way to get it sold by pairing it with one people want.

Good point.