This isn't actually a Fashionstyle size, it's a "Zilla" Cadence.
They had 2, her and Celestia done this way with 'extra hot color' hair, so neither one is show accurate. (Though I do like that Cadence body color better...so bold!) Both had their crown with them like that. Those 2 were first (I think) then later they did Zilla-size for the mane 6--except maybe AJ or something never got released/bad release in the USA or so.
That 10 dollar sticker there marks this one from being at a Family Dollar.
But for a while they were also at Big Lots, Walgreens and...somewhere else probably. What's really odd about them is that they were SO CHEAP for how big they are and quality hair. Like...how is a brushable size dash 7 dollars and this monster size fun pony is only 10?
I have all these, but they're loose, so I'm not sure about the packaging. Maybe they're re-releasing for the movie?
If so: Good! I keep wishing they will add Luna.