MLP on facebook posted a pic of the contents
https://www.facebook.com/mylittlepony/posts/1862921117058650:0
Wow, that is completely underwhelming. Looks like something I'd expect to see on toy store shel- oh wait, that's because it pretty much is stuff you'd find at retail. In a shoe box. Really Hasbro? *slow head shake*
I took one look and said lookie it is a super expensive pony mock loot crate... PASS .
You're right, I bet that's exactly what they were thinking. 'Loot crates are all the rage, so we'll just throw a few extra products into this one and call it an exclusive!' I guess technically the box is exclusive, right? That counts? *sarcasm*