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Actually, I think it has more to do with the eyes than the hair. Lots of fakies have brushable hair but most of them can't get the eyes just right. That's usually a giveaway when someone has used a real MLP as a base for a fakie mold. And just look into the eyes of a G1 baby. That's what hooks you.
Brushable because it's fun to style their hair. The molded hair ones aren't even as popular. My Walmart is completely sold out of brushables (without playsets) only has GOH, blind bags, fash'ems, the reboots with yarn hair, and plushies (and the playsets obviously.) so more children like the brushables too.