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My mom resells clothes pretty often. She always says be prepared to take a large loss. She's been selling dresses that were $100 - 280 and they go for about $10 - 70. Some of those still have tags, and are from a smoke free home. She only sells to a local market though through Facebook yard sale groups. So maybe your mom would have better luck trying other platforms as well?
Ask her to join a local facebook swap group. be honest about the smoke. It'll never sell near original retail but it is hers to ask what she wants. She'll either keep it and maybe start enjoying the jacket, or figure out on her own her pricing is unrealistic.