Any one have any experience or advice with creating a message board? I'm thinking of creating a message board for Cheritz's games assuming there's enough interest (it's a Korean company that makes games geared towards females), but I have virtually no experience in this area. Should I start off with something free (such as Proboards) and upgrade as time goes on or go ahead and pay for vBulletin? (I have no problem with paying for vBulletin, but I don't want to pay for it if the board barely has a members or posts.)
I also have no web design experience, I'm guessing that be something I would have to pay somebody to do, so it looks nice?
I would also need to find some help, aka. mods and other admins. What qualities should I be looking for?
Lastly, there's the issue of letting fans know that such a thing exists. I'm more of a lurker than a poster, so "advertising" might be hard. I don't want to do it in such a way that it comes off as spamy. I was thinking of starting off and posting something on tumblr and letting various tumblr users know that such a thing exists, and advertise in the otome reddit subforum on their Sunday advertising thread.
Anything else I should know when it comes to message boards?