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Another consideration may be that most of the holiday themed ponies I can remember were Target exclusives. Target already has it's own line of exclusive ponies so it may be that no other retailers are interested in holiday ponies.
In regards to past several ponies not selling well, I admit that I did not buy all of the G3 winter ponies after they started all looking alike with recycled accessories.
In some ways its unfair of Hasbro to claim the reason for no more is the lack of success on the previous products in the range when so little effort was put into said product.